Why Every Band Needs a Roadmap for Creative Collaboration Kevin McElroy Editor, Tune Up Magazine When it comes to many things, design being one of them, I believe there’s really nothing new under the sun—maybe you feel the same way about music? As an outsider looking in, I admire the language you musicians share. It’s like a code. You see a bandmate’s key change and instantly know when to adjust. […]

Award-winning indie documentary Roadie: My Documentary--a film by TJ Hoffman and Andy Strohl--is celebrating its 5th anniversary and is now available for viewing on Amazon Prime. Prime members can watch the film for FREE here and others can watch or purchase for a nominal fee. Roadie: My Documentary is also available via other platforms found here. https://www.youtube.com/watch?v=8SJVs_cPIgE A behind-the-scenes look into the unique challenges and benefits of life on the road with renowned touring music artists, Roadie: My Documentary spans the […]

How a Simple Strategy Can Help Your Band Find Its Identity, Strengthen Its Weaknesses, and Rock the Competition Kevin McElroy Editor, Tune Up Magazine I’ve been at this game for a long time—working in the same industry for decades. It’s easy to get jaded, thinking I’ve seen it all. And it’s true—there are a lot of repeating patterns in this business. Problems that need to be addressed over and over […]