Kevin McElroy Editor, Tune Up Magazine Expanding Your Band’s Brand I’ve been lucky to get to know so many talented artists around here—not just great musicians, but true storytellers with a clear vision. Talented lyricists, cool band names, strong aesthetics—it’s all there. And it’s had me thinking: Why stop at music? A band name is more than just a name—it can be an extended brand. Think beyond a basic logo […]

Kevin McElroy Editor, Tune Up Magazine Exploring the Role of Terrestrial & Streaming Radio in Launching Independent Rock Acts Remember When Radio Made Rock Stars? Once upon a time, local radio could launch a band into the stratosphere. A DJ threw your track into rotation, people heard it, bought your record, showed up at your gigs, and boom—you had a career. Those were the days. Fast forward to today, and, […]

Building a Hard Rock Tribe: The Power of Unity in Every Scene Hard rock is alive and thriving in many places, but too often, the scene for original music is lacking. Whether it’s the Philly tri-state area, or any other city across the globe, local venues and bands are working tirelessly to bring new, original music to the stage. The challenge, however, is getting people to show up and support […]