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WTYU.rocks We Tune You Up
Facing the Hard Truths: 4 Fear-Based Mistakes That Can Sink Your Music Career—And How to Overcome Them Like a Pro Kevin McElroy Editor, Tune Up Magazine Let’s be real for a second—if you're out here making music, you already have our respect. Anyone willing to get up in front of people and play their own original stuff deserves a round of applause. But respect alone isn’t going to get you […]
If you’re serious about making it in the music industry, it’s time to stop asking the wrong questions and start focusing on what really matters. Here’s how to shift your mindset and take control of your career. Kevin McElroy Editor, Tune Up Magazine Chances are, you’re wrecking your music career before it even starts because you’re buying into one (or more) of these myths. I know because I get emails […]
Facing the Crossroads or Putting Up a Roadblock? Kevin McElroy Editor, Tune Up Magazine I hear a lot of musicians being interviewed, and I get it—up-and-coming artists are still figuring things out and learning the ropes. But when I heard a veteran rocker who’s been making music for over 40 years saying the same damn thing? Time to call bullshit. At this point in their careers, seasoned rockers like that […]
How to Market Your Music More Effectively Kevin McElroy Editor, Tune Up Magazine Let’s face it—marketing your music is the single most important thing you can do for your music career. Yeah, it sucks that you can't just focus on making music all day, but if you don’t learn how to market effectively, nothing serious will ever happen. That’s the cold, hard truth. And yet, a lot of musicians are […]
Does Your Band Have a Good Backline? Kevin McElroy Editor, Tune Up Magazine Every musician knows that without a solid backline, you might as well pack up and go home. It's the backbone of any performance, the unseen force holding everything together while the spotlight hits the frontman. And trust me, without a strong foundation behind you, it doesn’t matter how many high kicks you can throw or how loud […]
Kevin McElroy Editor, Tune Up Magazine They say if you forget the past, you’re doomed to repeat it. Unfortunately, that isn’t the case for rock and roll’s history. I wish it was! Because let’s face it: so many young, up-and-coming bands today are trying to build an audience without really understanding what that means. And it isn’t just today’s rookies. I’m looking at you, veterans who refuse to learn the […]
Make Every Member Count: How to Build a Brand That’s as Strong as Your Sound Kevin McElroy Editor, Tune Up Magazine 1. Teamwork and Creative Resourcefulness So, you’re a DIY band—and that’s totally cool. Done right, it can be incredibly effective. Money’s tight, time is scarce, and you’ve got dreams bigger than your budget. I get it. But here’s the thing: just because you’re DIY doesn’t mean you have to […]
Kevin McElroy Editor, Tune Up Magazine Why This Matters You know another thing that makes me want to chuck my laptop across the room? Broken links, half-filled profiles, and band websites that barely contain more than a name and some vague photos. Why?! Seriously, if you’re trying to build an audience, make it easy for us to learn who you are, not some Sherlock Holmes mystery we need to solve. […]
How a Simple Strategy Can Help Your Band Find Its Identity, Strengthen Its Weaknesses, and Rock the Competition Kevin McElroy Editor, Tune Up Magazine I’ve been at this game for a long time—working in the same industry for decades. It’s easy to get jaded, thinking I’ve seen it all. And it’s true—there are a lot of repeating patterns in this business. Problems that need to be addressed over and over […]
