Creative Judgment: The Case for a Clear Brief

Advice

Creative Judgment: The Case for a Clear Brief

Why Every Band Needs a Roadmap for Creative Collaboration Kevin McElroy Editor, Tune Up Magazine When it comes to many things, design being one of them, I believe there’s really nothing new under the sun—maybe you feel the same way about music? As an outsider looking in, I admire the language you musicians share. It’s like a code. You see a bandmate’s key change and instantly know when to adjust. […]

‘Roadie: My Documentary’ Available On Amazon Prime

Culture

‘Roadie: My Documentary’ Available On Amazon Prime

Award-winning indie documentary Roadie: My Documentary--a film by TJ Hoffman and Andy Strohl--is celebrating its 5th anniversary and is now available for viewing on Amazon Prime. Prime members can watch the film for FREE here and others can watch or purchase for a nominal fee. Roadie: My Documentary is also available via other platforms found here. https://www.youtube.com/watch?v=8SJVs_cPIgE A behind-the-scenes look into the unique challenges and benefits of life on the road with renowned touring music artists, Roadie: My Documentary spans the […]

SWOT Your Band Into Shape

Music Marketing

SWOT Your Band Into Shape

How a Simple Strategy Can Help Your Band Find Its Identity, Strengthen Its Weaknesses, and Rock the Competition Kevin McElroy Editor, Tune Up Magazine I’ve been at this game for a long time—working in the same industry for decades. It’s easy to get jaded, thinking I’ve seen it all. And it’s true—there are a lot of repeating patterns in this business. Problems that need to be addressed over and over […]

Live Loud


CULTURE

Rock Band Performing a SWOT Analysis

Music Marketing

SWOT Your Band Into Shape

How a Simple Strategy Can Help Your Band Find Its Identity, Strengthen Its Weaknesses, and Rock the Competition Kevin McElroy Editor, Tune Up Magazine I’ve been at this game for a long time—working in the same industry for decades. It’s easy to get jaded, thinking I’ve seen it all. And it’s true—there are a lot of repeating patterns in this business. Problems that need to be addressed over and over […]

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Buddy Holly -- Young musician holding a smartphone with the TikTok logo, facing a hologram of a 1950s rock legend in a retro diner setting with neon signs and classic rock posters.

Music Marketing

That’ll Be the Day? It’s Here: Rock’s Past Fueling Today’s Grind

Kevin McElroy Editor, Tune Up Magazine They say if you forget the past, you’re doomed to repeat it. Unfortunately, that isn’t the case for rock and roll’s history. I wish it was! Because let’s face it: so many young, up-and-coming bands today are trying to build an audience without really understanding what that means. And it isn’t just today’s rookies. I’m looking at you, veterans who refuse to learn the […]

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A colorful watercolor painting featuring vibrant fruits and vegetables. The image highlights a variety of fresh produce, including bell peppers, tomatoes, grapes, and eggplants, arranged in a visually appealing manner with two large yellow bell peppers forming the number 8 in the center.

Health

The Power of 8: Rock Your Nutrition While Traveling

Healthy Eating on the Go: Practical Advice for Making Better Nutritional Choices When Traveling or Working Long Hours Nancy Adler, C.F.T., S.S.N., S.S.C. Nutrition Editor, Tune Up Magazine Life can be chaotic, especially for those constantly traveling or working long hours. Maintaining healthy eating habits under such circumstances often feels like a challenge. But with a few practical strategies, it's possible to stay energized and nourished while avoiding the pitfalls […]

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