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Hard Rock Nights 2145 HARD ROCK NIGHTS
How a Simple Strategy Can Help Your Band Find Its Identity, Strengthen Its Weaknesses, and Rock the Competition Kevin McElroy Editor, Tune Up Magazine I’ve been at this game for a long time—working in the same industry for decades. It’s easy to get jaded, thinking I’ve seen it all. And it’s true—there are a lot of repeating patterns in this business. Problems that need to be addressed over and over […]
Kevin McElroy Editor, Tune Up Magazine They say if you forget the past, you’re doomed to repeat it. Unfortunately, that isn’t the case for rock and roll’s history. I wish it was! Because let’s face it: so many young, up-and-coming bands today are trying to build an audience without really understanding what that means. And it isn’t just today’s rookies. I’m looking at you, veterans who refuse to learn the […]
Facing the Crossroads or Putting Up a Roadblock? Kevin McElroy Editor, Tune Up Magazine I hear a lot of musicians being interviewed, and I get it—up-and-coming artists are still figuring things out and learning the ropes. But when I heard a veteran rocker who’s been making music for over 40 years saying the same damn thing? Time to call bullshit. At this point in their careers, seasoned rockers like that […]
