band marketing

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Background
Test, Rock, Repeat: How A/B Testing Helps Your Band Find Its Groove

Advice

Test, Rock, Repeat: How A/B Testing Helps Your Band Find Its Groove

Master the Marketing Mix Kevin McElroy Editor, Tune Up Magazine If you’re reading this, chances are you’ve posted “Check this out” on social media at least once in your band’s career. Look, we all start somewhere, but let me be straight with you—that’s lazy, and your audience deserves better. Social media isn’t just a box you check off before rehearsal; it’s one of the most important tools in your arsenal […]

todayDecember 5, 2024 29

Creative Brief Eddie

Advice

Creative Judgment: The Case for a Clear Brief

Why Every Band Needs a Roadmap for Creative Collaboration Kevin McElroy Editor, Tune Up Magazine When it comes to many things, design being one of them, I believe there’s really nothing new under the sun—maybe you feel the same way about music? As an outsider looking in, I admire the language you musicians share. It’s like a code. You see a bandmate’s key change and instantly know when to adjust. […]

todayNovember 20, 2024 18

DIY Band Roles

Music Marketing

Turn Your Bandmates into Brandmates: 7 Rules for Rockin’ DIY Success

Make Every Member Count: How to Build a Brand That’s as Strong as Your Sound Kevin McElroy Editor, Tune Up Magazine 1. Teamwork and Creative Resourcefulness So, you’re a DIY band—and that’s totally cool. Done right, it can be incredibly effective. Money’s tight, time is scarce, and you’ve got dreams bigger than your budget. I get it. But here’s the thing: just because you’re DIY doesn’t mean you have to […]

todayNovember 4, 2024 69

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