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WTYU.rocks We Tune You Up
Kevin McElroy Editor, Tune Up Magazine It starts with Guiseppe “Joe” DiPietro, the man behind Howard & Nan’s at the Berlin Farmer’s Market—or as we locals call it, The Auction. I didn’t know Joe, and in fact, just this past year was the first time we got to talk on one of my occasional Sunday morning trips to The Auction. I was picking up some jazz records for my wife […]
Master the Marketing Mix Kevin McElroy Editor, Tune Up Magazine If you’re reading this, chances are you’ve posted “Check this out” on social media at least once in your band’s career. Look, we all start somewhere, but let me be straight with you—that’s lazy, and your audience deserves better. Social media isn’t just a box you check off before rehearsal; it’s one of the most important tools in your arsenal […]
KK Law Middays, 10am - 2pm, WTYU.rocks (Starting Jan. 2025) Out of a growing pool of 50+ songs the boss handed me this week, here are the six that stood out and made me wanna dig deeper. Most of these are new to me, so don’t expect deep dives—just gut reactions from first listens. Crank ‘em up and let me know what you think—or drop your own Sixpack […]
Pit Diapers and Public Potty Crimes: We Deserve Better Restrooms Kevin McElroy Editor, Tune Up Magazine Last week, a new product announcement made waves: the Pit Diaper—a collaboration between Liquid Death and Depend, marketed as a solution for concert and festival attendees who don’t want to miss a second of the action. Yep, you read that right. An adult diaper for die-hard music fans. It’s clearly a publicity stunt dreamed […]
KK Law Middays, 10am - 2pm, WTYU.rocks (Starting Jan. 2025) You know, the boss never puts bad songs on the list—just a lot of them. And while every track deserves its moment, I’m working with a six-pack budget here, so a sixer for me it is. Some weeks are easier to pare it down, but not this time. Trimming this list down was tough, but these are the songs that […]
Nancy Adler, C.F.T., S.S.N., S.S.C. Nutrition Editor, Tune Up Magazine Hey Guys, There are no Resolutions. Let’s Set Realistic Goals!! Alright, guys, the holidays were a blast—big meals, bigger laughs, and maybe a little extra eggnog (no judgment!). You’ve been living like a rock star, headlining feasts and family gatherings. But every great show needs an encore, and now it’s time to regroup, reset, and get back into a groove […]
Kevin McElroy Editor, Tune Up Magazine A New Year, A New Rock Resolution It’s a new year, and I’m going to keep hopeful. Before the holidays, I was listening to Eddie Trunk’s Trunk Nation show on Sirius XM, and he proposed what I thought was a great idea: Instead of calls complaining about what’s not happening in Rock, why not channel some positive energy? Listeners could share their hopes and […]
KK Law Middays, 10am - 2pm, WTYU.rocks Apologies for the delay, folks—still shaking off the holiday hangover, but we’re back and ready to rock! The boss hasn’t let up on the homework, and honestly, I couldn’t be happier. Out of a big stack of tunes, these six stood out and made the cut. Crank ‘em up, let me know what hits hardest, and drop your own Sixpack picks in the […]
Kevin McElroy Editor, Tune Up Magazine The Ripple Effect of Passion: Inspiring Creativity Norman Harris built more than a guitar shop. He created a haven for musicians, a time capsule of music history, and a treasure trove of stories that continues to inspire generations. Norman’s Rare Guitars, the Netflix documentary chronicling his life and legacy, is a masterclass in how one person’s passion can change the world. The film captures […]
