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WTYU.rocks We Tune You Up
Rich Fuscia captured more than memories—he captured a scene that will never come back. Kevin McElroy Editor, Tune Up Magazine It can’t be overstated that Rich Fuscia has documented a moment in music history that we’ll never see again. Sure, he shot just about every big-name rock act you can think of back in the day, but where he truly cemented his legacy was on the local scene. With his […]
KK Law Middays, 10am - 2pm, WTYU.rocks (Starting Jan. 2025) The boss loves giving me homework—yep, even on the weekends! As always, it's a large selection of new music to dive into. Here are the six I pulled off the shelf to get tuned up on this week. Give ‘em a spin and let me know what you think—or better yet, show me your own Six Pack. You’ll catch these […]
Why Every Band Needs a Roadmap for Creative Collaboration Kevin McElroy Editor, Tune Up Magazine When it comes to many things, design being one of them, I believe there’s really nothing new under the sun—maybe you feel the same way about music? As an outsider looking in, I admire the language you musicians share. It’s like a code. You see a bandmate’s key change and instantly know when to adjust. […]
Award-winning indie documentary Roadie: My Documentary--a film by TJ Hoffman and Andy Strohl--is celebrating its 5th anniversary and is now available for viewing on Amazon Prime. Prime members can watch the film for FREE here and others can watch or purchase for a nominal fee. Roadie: My Documentary is also available via other platforms found here. https://www.youtube.com/watch?v=8SJVs_cPIgE A behind-the-scenes look into the unique challenges and benefits of life on the road with renowned touring music artists, Roadie: My Documentary spans the […]
The Faces: The Band That Lit My Musical Fire Chris Herninko Bassist, The Circus Hearts I can’t tell you how many times I’ve had this conversation about my favorite band. It usually starts with someone (neighbor, family member, etc.) asking me how my band is doing. The usual follow-up question is, “What do you guys sound like?” So I start to list our musical influences: The Rolling Stones, Sam Cooke, […]
Kevin McElroy Editor, Tune Up Magazine It starts with Guiseppe “Joe” DiPietro, the man behind Howard & Nan’s at the Berlin Farmer’s Market—or as we locals call it, The Auction. I didn’t know Joe, and in fact, just this past year was the first time we got to talk on one of my occasional Sunday morning trips to The Auction. I was picking up some jazz records for my wife […]
KK Law Middays, 10am - 2pm, WTYU.rocks (Starting Jan. 2025) You know, the boss never puts bad songs on the list—just a lot of them. And while every track deserves its moment, I’m working with a six-pack budget here, so a sixer for me it is. Some weeks are easier to pare it down, but not this time. Trimming this list down was tough, but these are the songs that […]
Pit Diapers and Public Potty Crimes: We Deserve Better Restrooms Kevin McElroy Editor, Tune Up Magazine Last week, a new product announcement made waves: the Pit Diaper—a collaboration between Liquid Death and Depend, marketed as a solution for concert and festival attendees who don’t want to miss a second of the action. Yep, you read that right. An adult diaper for die-hard music fans. It’s clearly a publicity stunt dreamed […]
KK Law Middays, 10am - 2pm, WTYU.rocks (Starting Jan. 2025) Out of a growing pool of 50+ songs the boss handed me this week, here are the six that stood out and made me wanna dig deeper. Most of these are new to me, so don’t expect deep dives—just gut reactions from first listens. Crank ‘em up and let me know what you think—or drop your own Sixpack […]
Master the Marketing Mix Kevin McElroy Editor, Tune Up Magazine If you’re reading this, chances are you’ve posted “Check this out” on social media at least once in your band’s career. Look, we all start somewhere, but let me be straight with you—that’s lazy, and your audience deserves better. Social media isn’t just a box you check off before rehearsal; it’s one of the most important tools in your arsenal […]
