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WTYU.rocks We Tune You Up
Kevin McElroy Editor, Tune Up Magazine Expanding Your Band’s Brand I’ve been lucky to get to know so many talented artists around here—not just great musicians, but true storytellers with a clear vision. Talented lyricists, cool band names, strong aesthetics—it’s all there. And it’s had me thinking: Why stop at music? A band name is more than just a name—it can be an extended brand. Think beyond a basic logo […]
Kevin McElroy Editor, Tune Up Magazine Exploring the Role of Terrestrial & Streaming Radio in Launching Independent Rock Acts Remember When Radio Made Rock Stars? Once upon a time, local radio could launch a band into the stratosphere. A DJ threw your track into rotation, people heard it, bought your record, showed up at your gigs, and boom—you had a career. Those were the days. Fast forward to today, and, […]
Kevin McElroy Editor, Tune Up Magazine We Win as a Team, We Lose as a Team: What Bands and Football Teams Get Right About Teamwork With the Super Bowl coming up and my Philadelphia Eagles making it to the big game, I couldn’t help but think about the teamwork it takes to get to that level. The best teams in the NFL don’t just rely on one superstar—they succeed because […]
Hey rock fans! In 2025, online radio is more than just background noise—it’s the beating heart of music discovery and community. Here’s how to be the ultimate online radio listener and help the bands and stations you love thrive. For Listeners of Online Radio in 2025: What You Should Know 1. Stay Open to Discovery Online radio isn’t just for playing the hits. It’s where you find the next big […]
Hey bands! Let’s talk about how we can make the magic of WTYU.rocks even more electrifying. Whether you’re an artist on the rise or an established group looking for fresh exposure, we’ve got the inside scoop to help you thrive. Spoiler alert: it’s about more than just tunes—it’s about building a rock-solid community. Let’s dive in! For Bands: How to Make the Most of WTYU.rocks Be Visible, Be Known: Fill […]
Kevin McElroy Editor, Tune Up Magazine Everyone’s a Creator: Use Free Content to Your Advantage There are a million plus blogs, YouTube channels, podcasts, and radio stations these days. This explosion of creativity is both a challenge and an opportunity for bands trying to stand out. That’s not a bad thing—in fact, it’s amazing. The tools exist for anyone to create and share. We’ve built our entire operation on this […]
Master the Marketing Mix Kevin McElroy Editor, Tune Up Magazine If you’re reading this, chances are you’ve posted “Check this out” on social media at least once in your band’s career. Look, we all start somewhere, but let me be straight with you—that’s lazy, and your audience deserves better. Social media isn’t just a box you check off before rehearsal; it’s one of the most important tools in your arsenal […]
Why Every Band Needs a Roadmap for Creative Collaboration Kevin McElroy Editor, Tune Up Magazine When it comes to many things, design being one of them, I believe there’s really nothing new under the sun—maybe you feel the same way about music? As an outsider looking in, I admire the language you musicians share. It’s like a code. You see a bandmate’s key change and instantly know when to adjust. […]
How a Simple Strategy Can Help Your Band Find Its Identity, Strengthen Its Weaknesses, and Rock the Competition Kevin McElroy Editor, Tune Up Magazine I’ve been at this game for a long time—working in the same industry for decades. It’s easy to get jaded, thinking I’ve seen it all. And it’s true—there are a lot of repeating patterns in this business. Problems that need to be addressed over and over […]
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