Music Marketing

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5 Secrets for WTYU.rocks listeners

Music Marketing

5 Secrets Every WTYU.rocks Listener Should Know

Hey rock fans! In 2025, online radio is more than just background noise—it’s the beating heart of music discovery and community. Here’s how to be the ultimate online radio listener and help the bands and stations you love thrive. For Listeners of Online Radio in 2025: What You Should Know 1. Stay Open to Discovery Online radio isn’t just for playing the hits. It’s where you find the next big […]

todayJanuary 13, 2025 9

Bands Radio Tower

Music Marketing

Rocking Together: How Bands Can Boost WTYU.rocks

Hey bands! Let’s talk about how we can make the magic of WTYU.rocks even more electrifying. Whether you’re an artist on the rise or an established group looking for fresh exposure, we’ve got the inside scoop to help you thrive. Spoiler alert: it’s about more than just tunes—it’s about building a rock-solid community. Let’s dive in! For Bands: How to Make the Most of WTYU.rocks Be Visible, Be Known: Fill […]

todayJanuary 13, 2025 8

Turn Raw Materials into Gold

Feature

Make the Most of Free Content: Turn Raw Materials into Gold

Kevin McElroy Editor, Tune Up Magazine Everyone’s a Creator: Use Free Content to Your Advantage There are a million plus blogs, YouTube channels, podcasts, and radio stations these days. This explosion of creativity is both a challenge and an opportunity for bands trying to stand out. That’s not a bad thing—in fact, it’s amazing. The tools exist for anyone to create and share. We’ve built our entire operation on this […]

todayJanuary 10, 2025 18

Test, Rock, Repeat: How A/B Testing Helps Your Band Find Its Groove

Advice

Test, Rock, Repeat: How A/B Testing Helps Your Band Find Its Groove

Master the Marketing Mix Kevin McElroy Editor, Tune Up Magazine If you’re reading this, chances are you’ve posted “Check this out” on social media at least once in your band’s career. Look, we all start somewhere, but let me be straight with you—that’s lazy, and your audience deserves better. Social media isn’t just a box you check off before rehearsal; it’s one of the most important tools in your arsenal […]

todayDecember 5, 2024 29

Creative Brief Eddie

Advice

Creative Judgment: The Case for a Clear Brief

Why Every Band Needs a Roadmap for Creative Collaboration Kevin McElroy Editor, Tune Up Magazine When it comes to many things, design being one of them, I believe there’s really nothing new under the sun—maybe you feel the same way about music? As an outsider looking in, I admire the language you musicians share. It’s like a code. You see a bandmate’s key change and instantly know when to adjust. […]

todayNovember 20, 2024 18

Rock Band Performing a SWOT Analysis

Music Marketing

SWOT Your Band Into Shape

How a Simple Strategy Can Help Your Band Find Its Identity, Strengthen Its Weaknesses, and Rock the Competition Kevin McElroy Editor, Tune Up Magazine I’ve been at this game for a long time—working in the same industry for decades. It’s easy to get jaded, thinking I’ve seen it all. And it’s true—there are a lot of repeating patterns in this business. Problems that need to be addressed over and over […]

todayNovember 14, 2024 22

Fill in the Damn Boxes!

Music Marketing

Fill in the Damn Boxes! Every Detail of Your Band Bio Matters

Kevin McElroy Editor, Tune Up Magazine Why This Matters You know another thing that makes me want to chuck my laptop across the room? Broken links, half-filled profiles, and band websites that barely contain more than a name and some vague photos. Why?! Seriously, if you’re trying to build an audience, make it easy for us to learn who you are, not some Sherlock Holmes mystery we need to solve. […]

todayNovember 9, 2024 33

DIY Band Roles

Music Marketing

Turn Your Bandmates into Brandmates: 7 Rules for Rockin’ DIY Success

Make Every Member Count: How to Build a Brand That’s as Strong as Your Sound Kevin McElroy Editor, Tune Up Magazine 1. Teamwork and Creative Resourcefulness So, you’re a DIY band—and that’s totally cool. Done right, it can be incredibly effective. Money’s tight, time is scarce, and you’ve got dreams bigger than your budget. I get it. But here’s the thing: just because you’re DIY doesn’t mean you have to […]

todayNovember 4, 2024 69

Buddy Holly -- Young musician holding a smartphone with the TikTok logo, facing a hologram of a 1950s rock legend in a retro diner setting with neon signs and classic rock posters.

Music Marketing

That’ll Be the Day? It’s Here: Rock’s Past Fueling Today’s Grind

Kevin McElroy Editor, Tune Up Magazine They say if you forget the past, you’re doomed to repeat it. Unfortunately, that isn’t the case for rock and roll’s history. I wish it was! Because let’s face it: so many young, up-and-coming bands today are trying to build an audience without really understanding what that means. And it isn’t just today’s rookies. I’m looking at you, veterans who refuse to learn the […]

todayNovember 1, 2024 18

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