Music Marketing

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SWOT analysis depicted as a guitar effects pedal with vibrant colors and icons representing Strengths, Weaknesses, Opportunities, and Threats, surrounded by artistic brushstrokes and a guitar, conveying a rock music theme.

Music Marketing

Build Your Backline, Build Your Career: The Key to Longevity in the Music Industry

Does Your Band Have a Good Backline? Kevin McElroy Editor, Tune Up Magazine Every musician knows that without a solid backline, you might as well pack up and go home. It's the backbone of any performance, the unseen force holding everything together while the spotlight hits the frontman. And trust me, without a strong foundation behind you, it doesn’t matter how many high kicks you can throw or how loud […]

todayOctober 21, 2024 22

Musician standing at a crossroads holding a guitar case with a road sign labeled Single, EP, and Album.

Music Marketing

Stop Making Excuses: Release Your Music or Get Out of the Game

Facing the Crossroads or Putting Up a Roadblock? Kevin McElroy Editor, Tune Up Magazine I hear a lot of musicians being interviewed, and I get it—up-and-coming artists are still figuring things out and learning the ropes. But when I heard a veteran rocker who’s been making music for over 40 years saying the same damn thing? Time to call bullshit. At this point in their careers, seasoned rockers like that […]

todayOctober 20, 2024 21

Electric Guitar Sinking like the Titanic

Advice

Tough Love for Musicians: 4 Fear-Based Mistakes That Will Sink You

Facing the Hard Truths: 4 Fear-Based Mistakes That Can Sink Your Music Career—And How to Overcome Them Like a Pro Kevin McElroy Editor, Tune Up Magazine Let’s be real for a second—if you're out here making music, you already have our respect. Anyone willing to get up in front of people and play their own original stuff deserves a round of applause. But respect alone isn’t going to get you […]

todayApril 1, 2020 6 1 2

Four black leather question marks with spikes and brass studs against a gritty textured background

Advice

4 Bad Questions Musicians Keep Asking (and What You Should Be Asking Instead)

If you’re serious about making it in the music industry, it’s time to stop asking the wrong questions and start focusing on what really matters. Here’s how to shift your mindset and take control of your career. Kevin McElroy Editor, Tune Up Magazine Chances are, you’re wrecking your music career before it even starts because you’re buying into one (or more) of these myths. I know because I get emails […]

todayMarch 27, 2020 13 5 6

Rusted container with graffiti-style number 3, social media logos, and an electric guitar in an urban, gritty setting.

Music Marketing

Check This Out… or Maybe Don’t: 3 Key Components in a Winning Music Marketing Formula

How to Market Your Music More Effectively Kevin McElroy Editor, Tune Up Magazine Let’s face it—marketing your music is the single most important thing you can do for your music career. Yeah, it sucks that you can't just focus on making music all day, but if you don’t learn how to market effectively, nothing serious will ever happen. That’s the cold, hard truth. And yet, a lot of musicians are […]

todayMarch 22, 2020 12 1 2

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