Music Marketing

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Think outside the logo when it comes to band merch ideas

Feature

Think Outside the T-Shirt: Creative Merch Ideas for Bands

Kevin McElroy Editor, Tune Up Magazine Expanding Your Band’s Brand I’ve been lucky to get to know so many talented artists around here—not just great musicians, but true storytellers with a clear vision. Talented lyricists, cool band names, strong aesthetics—it’s all there. And it’s had me thinking: Why stop at music? A band name is more than just a name—it can be an extended brand. Think beyond a basic logo […]

todayJune 5, 2025 37

If a Tree Falls on Satellite Radio: Why Great Shows Like The Bonfire Still Go Undiscovered

Advice

If a Tree Falls on Satellite Radio…

The Promotion Paradox in a 24/7 Content World Kevin McElroy Editor, Tune Up Magazine The other day I heard Big Jay Oakerson, co-host of The Bonfire on SiriusXM, casually drop a line that’s been rattling around in my brain ever since: “I thought we were doing a radio show.” He was responding to some new directives from higher-ups, reminding him—and by extension, his crew—that they should be more mindful of […]

todayJune 5, 2025 98