Creative Judgment: The Case for a Clear Brief

Advice

Creative Judgment: The Case for a Clear Brief

Why Every Band Needs a Roadmap for Creative Collaboration Kevin McElroy Editor, Tune Up Magazine When it comes to many things, design being one of them, I believe there’s really nothing new under the sun—maybe you feel the same way about music? As an outsider looking in, I admire the language you musicians share. It’s like a code. You see a bandmate’s key change and instantly know when to adjust. […]

‘Roadie: My Documentary’ Available On Amazon Prime

Culture

‘Roadie: My Documentary’ Available On Amazon Prime

Award-winning indie documentary Roadie: My Documentary--a film by TJ Hoffman and Andy Strohl--is celebrating its 5th anniversary and is now available for viewing on Amazon Prime. Prime members can watch the film for FREE here and others can watch or purchase for a nominal fee. Roadie: My Documentary is also available via other platforms found here. https://www.youtube.com/watch?v=8SJVs_cPIgE A behind-the-scenes look into the unique challenges and benefits of life on the road with renowned touring music artists, Roadie: My Documentary spans the […]

SWOT Your Band Into Shape

Music Marketing

SWOT Your Band Into Shape

How a Simple Strategy Can Help Your Band Find Its Identity, Strengthen Its Weaknesses, and Rock the Competition Kevin McElroy Editor, Tune Up Magazine I’ve been at this game for a long time—working in the same industry for decades. It’s easy to get jaded, thinking I’ve seen it all. And it’s true—there are a lot of repeating patterns in this business. Problems that need to be addressed over and over […]

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CULTURE

Rock Band Performing a SWOT Analysis

Music Marketing

SWOT Your Band Into Shape

How a Simple Strategy Can Help Your Band Find Its Identity, Strengthen Its Weaknesses, and Rock the Competition Kevin McElroy Editor, Tune Up Magazine I’ve been at this game for a long time—working in the same industry for decades. It’s easy to get jaded, thinking I’ve seen it all. And it’s true—there are a lot of repeating patterns in this business. Problems that need to be addressed over and over […]

todayNovember 14, 2024 16

Buddy Holly -- Young musician holding a smartphone with the TikTok logo, facing a hologram of a 1950s rock legend in a retro diner setting with neon signs and classic rock posters.

Music Marketing

That’ll Be the Day? It’s Here: Rock’s Past Fueling Today’s Grind

Kevin McElroy Editor, Tune Up Magazine They say if you forget the past, you’re doomed to repeat it. Unfortunately, that isn’t the case for rock and roll’s history. I wish it was! Because let’s face it: so many young, up-and-coming bands today are trying to build an audience without really understanding what that means. And it isn’t just today’s rookies. I’m looking at you, veterans who refuse to learn the […]

todayNovember 1, 2024 13

SWOT analysis depicted as a guitar effects pedal with vibrant colors and icons representing Strengths, Weaknesses, Opportunities, and Threats, surrounded by artistic brushstrokes and a guitar, conveying a rock music theme.

Music Marketing

Build Your Backline, Build Your Career: The Key to Longevity in the Music Industry

Does Your Band Have a Good Backline? Kevin McElroy Editor, Tune Up Magazine Every musician knows that without a solid backline, you might as well pack up and go home. It's the backbone of any performance, the unseen force holding everything together while the spotlight hits the frontman. And trust me, without a strong foundation behind you, it doesn’t matter how many high kicks you can throw or how loud […]

todayOctober 21, 2024 21

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