band branding

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Background
Test, Rock, Repeat: How A/B Testing Helps Your Band Find Its Groove

Advice

Test, Rock, Repeat: How A/B Testing Helps Your Band Find Its Groove

Master the Marketing Mix Kevin McElroy Editor, Tune Up Magazine If you’re reading this, chances are you’ve posted “Check this out” on social media at least once in your band’s career. Look, we all start somewhere, but let me be straight with you—that’s lazy, and your audience deserves better. Social media isn’t just a box you check off before rehearsal; it’s one of the most important tools in your arsenal […]

todayDecember 5, 2024 23

Creative Brief Eddie

Advice

Creative Judgment: The Case for a Clear Brief

Why Every Band Needs a Roadmap for Creative Collaboration Kevin McElroy Editor, Tune Up Magazine When it comes to many things, design being one of them, I believe there’s really nothing new under the sun—maybe you feel the same way about music? As an outsider looking in, I admire the language you musicians share. It’s like a code. You see a bandmate’s key change and instantly know when to adjust. […]

todayNovember 20, 2024 15

Rock Band Performing a SWOT Analysis

Music Marketing

SWOT Your Band Into Shape

How a Simple Strategy Can Help Your Band Find Its Identity, Strengthen Its Weaknesses, and Rock the Competition Kevin McElroy Editor, Tune Up Magazine I’ve been at this game for a long time—working in the same industry for decades. It’s easy to get jaded, thinking I’ve seen it all. And it’s true—there are a lot of repeating patterns in this business. Problems that need to be addressed over and over […]

todayNovember 14, 2024 18

Fill in the Damn Boxes!

Music Marketing

Fill in the Damn Boxes! Every Detail of Your Band Bio Matters

Kevin McElroy Editor, Tune Up Magazine Why This Matters You know another thing that makes me want to chuck my laptop across the room? Broken links, half-filled profiles, and band websites that barely contain more than a name and some vague photos. Why?! Seriously, if you’re trying to build an audience, make it easy for us to learn who you are, not some Sherlock Holmes mystery we need to solve. […]

todayNovember 9, 2024 27

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