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Kevin McElroy Editor, Tune Up Magazine Expanding Your Band’s Brand I’ve been lucky to get to know so many talented artists around here—not just great musicians, but true storytellers with a clear vision. Talented lyricists, cool band names, strong aesthetics—it’s all there. And it’s had me thinking: Why stop at music? A band name is more than just a name—it can be an extended brand. Think beyond a basic logo […]
Why Every Band Needs a Roadmap for Creative Collaboration Kevin McElroy Editor, Tune Up Magazine When it comes to many things, design being one of them, I believe there’s really nothing new under the sun—maybe you feel the same way about music? As an outsider looking in, I admire the language you musicians share. It’s like a code. You see a bandmate’s key change and instantly know when to adjust. […]
How a Simple Strategy Can Help Your Band Find Its Identity, Strengthen Its Weaknesses, and Rock the Competition Kevin McElroy Editor, Tune Up Magazine I’ve been at this game for a long time—working in the same industry for decades. It’s easy to get jaded, thinking I’ve seen it all. And it’s true—there are a lot of repeating patterns in this business. Problems that need to be addressed over and over […]
Make Every Member Count: How to Build a Brand That’s as Strong as Your Sound Kevin McElroy Editor, Tune Up Magazine 1. Teamwork and Creative Resourcefulness So, you’re a DIY band—and that’s totally cool. Done right, it can be incredibly effective. Money’s tight, time is scarce, and you’ve got dreams bigger than your budget. I get it. But here’s the thing: just because you’re DIY doesn’t mean you have to […]
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