fan engagement

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Think outside the logo when it comes to band merch ideas

Feature

Think Outside the T-Shirt: Creative Merch Ideas for Bands

Kevin McElroy Editor, Tune Up Magazine Expanding Your Band’s Brand I’ve been lucky to get to know so many talented artists around here—not just great musicians, but true storytellers with a clear vision. Talented lyricists, cool band names, strong aesthetics—it’s all there. And it’s had me thinking: Why stop at music? A band name is more than just a name—it can be an extended brand. Think beyond a basic logo […]

todayMarch 13, 2025 19

Turn Raw Materials into Gold

Feature

Make the Most of Free Content: Turn Raw Materials into Gold

Kevin McElroy Editor, Tune Up Magazine Everyone’s a Creator: Use Free Content to Your Advantage There are a million plus blogs, YouTube channels, podcasts, and radio stations these days. This explosion of creativity is both a challenge and an opportunity for bands trying to stand out. That’s not a bad thing—in fact, it’s amazing. The tools exist for anyone to create and share. We’ve built our entire operation on this […]

todayJanuary 10, 2025 24

DIY Band Roles

Music Marketing

Turn Your Bandmates into Brandmates: 7 Rules for Rockin’ DIY Success

Make Every Member Count: How to Build a Brand That’s as Strong as Your Sound Kevin McElroy Editor, Tune Up Magazine 1. Teamwork and Creative Resourcefulness So, you’re a DIY band—and that’s totally cool. Done right, it can be incredibly effective. Money’s tight, time is scarce, and you’ve got dreams bigger than your budget. I get it. But here’s the thing: just because you’re DIY doesn’t mean you have to […]

todayNovember 4, 2024 70

Four black leather question marks with spikes and brass studs against a gritty textured background

Advice

4 Bad Questions Musicians Keep Asking (and What You Should Be Asking Instead)

If you’re serious about making it in the music industry, it’s time to stop asking the wrong questions and start focusing on what really matters. Here’s how to shift your mindset and take control of your career. Kevin McElroy Editor, Tune Up Magazine Chances are, you’re wrecking your music career before it even starts because you’re buying into one (or more) of these myths. I know because I get emails […]

todayMarch 27, 2020 14 5 6

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