music business

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Rock Band Performing a SWOT Analysis

Music Marketing

SWOT Your Band Into Shape

How a Simple Strategy Can Help Your Band Find Its Identity, Strengthen Its Weaknesses, and Rock the Competition Kevin McElroy Editor, Tune Up Magazine I’ve been at this game for a long time—working in the same industry for decades. It’s easy to get jaded, thinking I’ve seen it all. And it’s true—there are a lot of repeating patterns in this business. Problems that need to be addressed over and over […]

todayNovember 14, 2024 16

Rusted container with graffiti-style number 3, social media logos, and an electric guitar in an urban, gritty setting.

Music Marketing

Check This Out… or Maybe Don’t: 3 Key Components in a Winning Music Marketing Formula

How to Market Your Music More Effectively Kevin McElroy Editor, Tune Up Magazine Let’s face it—marketing your music is the single most important thing you can do for your music career. Yeah, it sucks that you can't just focus on making music all day, but if you don’t learn how to market effectively, nothing serious will ever happen. That’s the cold, hard truth. And yet, a lot of musicians are […]

todayMarch 22, 2020 11 1 2

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