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Kevin McElroy Editor, Tune Up Magazine Exploring the Role of Terrestrial & Streaming Radio in Launching Independent Rock Acts Remember When Radio Made Rock Stars? Once upon a time, local radio could launch a band into the stratosphere. A DJ threw your track into rotation, people heard it, bought your record, showed up at your gigs, and boom—you had a career. Those were the days. Fast forward to today, and, […]
Building a Hard Rock Tribe: The Power of Unity in Every Scene Hard rock is alive and thriving in many places, but too often, the scene for original music is lacking. Whether it’s the Philly tri-state area, or any other city across the globe, local venues and bands are working tirelessly to bring new, original music to the stage. The challenge, however, is getting people to show up and support […]
Kevin McElroy Editor, Tune Up Magazine We Win as a Team, We Lose as a Team: What Bands and Football Teams Get Right About Teamwork With the Super Bowl coming up and my Philadelphia Eagles making it to the big game, I couldn’t help but think about the teamwork it takes to get to that level. The best teams in the NFL don’t just rely on one superstar—they succeed because […]
Kevin McElroy Editor, Tune Up Magazine Everyone’s a Creator: Use Free Content to Your Advantage There are a million plus blogs, YouTube channels, podcasts, and radio stations these days. This explosion of creativity is both a challenge and an opportunity for bands trying to stand out. That’s not a bad thing—in fact, it’s amazing. The tools exist for anyone to create and share. We’ve built our entire operation on this […]
Kevin McElroy Editor, Tune Up Magazine A New Year, A New Rock Resolution It’s a new year, and I’m going to keep hopeful. Before the holidays, I was listening to Eddie Trunk’s Trunk Nation show on Sirius XM, and he proposed what I thought was a great idea: Instead of calls complaining about what’s not happening in Rock, why not channel some positive energy? Listeners could share their hopes and […]
Why Every Band Needs a Roadmap for Creative Collaboration Kevin McElroy Editor, Tune Up Magazine When it comes to many things, design being one of them, I believe there’s really nothing new under the sun—maybe you feel the same way about music? As an outsider looking in, I admire the language you musicians share. It’s like a code. You see a bandmate’s key change and instantly know when to adjust. […]
How a Simple Strategy Can Help Your Band Find Its Identity, Strengthen Its Weaknesses, and Rock the Competition Kevin McElroy Editor, Tune Up Magazine I’ve been at this game for a long time—working in the same industry for decades. It’s easy to get jaded, thinking I’ve seen it all. And it’s true—there are a lot of repeating patterns in this business. Problems that need to be addressed over and over […]
Facing the Crossroads or Putting Up a Roadblock? Kevin McElroy Editor, Tune Up Magazine I hear a lot of musicians being interviewed, and I get it—up-and-coming artists are still figuring things out and learning the ropes. But when I heard a veteran rocker who’s been making music for over 40 years saying the same damn thing? Time to call bullshit. At this point in their careers, seasoned rockers like that […]
Turn up the flavor with 'Southern Fried,' your Saturday dose of new Southern, Americana, Blues, and Country Rock. From fresh discoveries to iconic classics, we’ve got four hours of tracks that sizzle with Southern soul.
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