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Kevin McElroy Editor, Tune Up Magazine Exploring the Role of Terrestrial & Streaming Radio in Launching Independent Rock Acts Remember When Radio Made Rock Stars? Once upon a time, local radio could launch a band into the stratosphere. A DJ threw your track into rotation, people heard it, bought your record, showed up at your gigs, and boom—you had a career. Those were the days. Fast forward to today, and, […]
Hey rock fans! In 2025, online radio is more than just background noise—it’s the beating heart of music discovery and community. Here’s how to be the ultimate online radio listener and help the bands and stations you love thrive. For Listeners of Online Radio in 2025: What You Should Know 1. Stay Open to Discovery Online radio isn’t just for playing the hits. It’s where you find the next big […]
Master the Marketing Mix Kevin McElroy Editor, Tune Up Magazine If you’re reading this, chances are you’ve posted “Check this out” on social media at least once in your band’s career. Look, we all start somewhere, but let me be straight with you—that’s lazy, and your audience deserves better. Social media isn’t just a box you check off before rehearsal; it’s one of the most important tools in your arsenal […]
How a Simple Strategy Can Help Your Band Find Its Identity, Strengthen Its Weaknesses, and Rock the Competition Kevin McElroy Editor, Tune Up Magazine I’ve been at this game for a long time—working in the same industry for decades. It’s easy to get jaded, thinking I’ve seen it all. And it’s true—there are a lot of repeating patterns in this business. Problems that need to be addressed over and over […]
How to Market Your Music More Effectively Kevin McElroy Editor, Tune Up Magazine Let’s face it—marketing your music is the single most important thing you can do for your music career. Yeah, it sucks that you can't just focus on making music all day, but if you don’t learn how to market effectively, nothing serious will ever happen. That’s the cold, hard truth. And yet, a lot of musicians are […]
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