rock and roll

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Rock Band Performing a SWOT Analysis

Music Marketing

SWOT Your Band Into Shape

How a Simple Strategy Can Help Your Band Find Its Identity, Strengthen Its Weaknesses, and Rock the Competition Kevin McElroy Editor, Tune Up Magazine I’ve been at this game for a long time—working in the same industry for decades. It’s easy to get jaded, thinking I’ve seen it all. And it’s true—there are a lot of repeating patterns in this business. Problems that need to be addressed over and over […]

todayNovember 14, 2024 18

WTYU.rocks: 6 Pack Tune Up

New Music

This Week’s Six Pack Tune Up 11.11

KK Middays, 10am - 2pm, WTYU.rocks (Starting Jan. 2025) 6 Pack Tune Up - Week of November 11, 2024 Alright, here’s what’s catching my ear this week. Massive Wagons kick things off with a relentless pace that hits just right, and Miss Velvet’s voice? Total showstopper. There’s some Stonesy swagger in the mix, a bit of ’80s glam flavor, and some melodic rock that reminds me of Styx and Boston. […]

todayNovember 11, 2024 26

DIY Band Roles

Music Marketing

Turn Your Bandmates into Brandmates: 7 Rules for Rockin’ DIY Success

Make Every Member Count: How to Build a Brand That’s as Strong as Your Sound Kevin McElroy Editor, Tune Up Magazine 1. Teamwork and Creative Resourcefulness So, you’re a DIY band—and that’s totally cool. Done right, it can be incredibly effective. Money’s tight, time is scarce, and you’ve got dreams bigger than your budget. I get it. But here’s the thing: just because you’re DIY doesn’t mean you have to […]

todayNovember 4, 2024 66

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