Tune Up blog

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Background
Band Dropping Off Demo

Advice

Can Local Radio Still Break a Band?

Kevin McElroy Editor, Tune Up Magazine Exploring the Role of Terrestrial & Streaming Radio in Launching Independent Rock Acts Remember When Radio Made Rock Stars? Once upon a time, local radio could launch a band into the stratosphere. A DJ threw your track into rotation, people heard it, bought your record, showed up at your gigs, and boom—you had a career. Those were the days. Fast forward to today, and, […]

todayJune 5, 2025 23

If a Tree Falls on Satellite Radio: Why Great Shows Like The Bonfire Still Go Undiscovered

Advice

If a Tree Falls on Satellite Radio…

The Promotion Paradox in a 24/7 Content World Kevin McElroy Editor, Tune Up Magazine The other day I heard Big Jay Oakerson, co-host of The Bonfire on SiriusXM, casually drop a line that’s been rattling around in my brain ever since: “I thought we were doing a radio show.” He was responding to some new directives from higher-ups, reminding him—and by extension, his crew—that they should be more mindful of […]

todayJune 5, 2025 74